One of my original marketing mentors was Dan Kennedy—the grumpy old guy on the bull. That’s not only who I learned powerful direct marketing principles from, but more importantly, I learned the saying, “Good is good enough.”
When I first heard that, I was taken aback. You mean I’m not supposed to keep trying and working on things over and over and getting it as perfect as possible before I send it out or launch it? I’m not even required to have the “entire plan” mapped out and ready before I take a step?
So many of us are perfectionists, taking forever to write an article, design a business card, or launch a new product.