Real expert. Real deal. Real cool. So rare to find these days. After years of running a Hollywood PR agency that got designer brands into celebrity hands, today Liz Dennery Sanders builds her clients strong, compelling brands that resonate. And she’s sharing her story and tips on this week’s Glambition Radio.
Liz was one of the first publicists out there to build relationships between brands and high-profile women, working with icons like Halle Berry, Sharon Stone, Cindy Crawford, Heidi Klum, and Gwyneth Paltrow. Sarah Jessica Parker called her up asking her to dress her for the ballet. This was Liz’s life, and she garnered tens of millions of dollars in press value for her clients. She walks us through exactly how she started and grew the business on this episode of Glambition Radio.
After years of great success with the PR company, Liz started feeling unchallenged and unfulfilled. Using her 20+ years of branding and PR experience, she created SheBrand to help women rise higher – using their voices, building their businesses, growing their influence and shattering glass ceilings and old perceptions about what a woman is capable of being and doing. And this gal really walks her talk.
Liz is a member of the Vogue 125 (a hand-selected group by Vogue Magazine of 125 influential women decision makers and opinion leaders across the country
known for their distinctive taste in fashion, design, and culture). She’s also been featured in The Los Angeles Times, The Chicago Tribune, The Huffington Post, The Daily Beast, Advertising Age, The Coveteur, and on Good Morning America and Access Hollywood.
But what I really love about Liz is the wisdom she shares with all of us, and it’s in her new book “Style & Substance: How to Create a Compelling Brand”. It truly is one of the best succinct guides I’ve seen that walks you through how to create a brand that resonates with your audience and is congruent with the power of your individual mission and style. We all need this.
On the show, we also discuss:
* how big life changes like adopting her son and then going through a divorce led to Liz getting clear on what she stood for
* how the 2016 election lit a fire within her and led to her writing her new book (and how she used her anger to create)
* how having a strong brand relates to having power (this is really profound)
* what your brand truly is (it’s so much more than we think)
* how to have a brand that doesn’t add to the online noise (this is key)
* how she built her PR agency from the ground up (Liz knows how to work her connections)
* the biggest branding mistakes she sees in the coaching industry (you have to hear this)
* why stepping into your TRUE personal brand can be intimating (and how to tap into your power)
* how she batches her days to get the most out of her business, social life, health, and motherhood (the key is extreme presence)
* why it’s important to speak up (take the time to learn how to connect to your voice)
* how we have the ability to choose our thoughts (choose wisely — don’t let negative thoughts guide you)
On this episode of Glambition Radio, we also talk about the fear that I had attached to letting go of my old brand, how when you gain clarity on your brand things get easier, and why it’s just as important to know who you are NOT going to serve as it is to know who you ARE going to serve.
I know you’ll get a lot out of this episode. So head over to iTunes and listen to this episode of Glambition Radio now (or download for later).
P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!