TUESDAY - THURSDAY, MARCH 19-21, 2019
A powerful 3-day content creation workshop for
extraordinary entrepreneurs and thought leaders...
In 2015, one of my longtime followers pulled me aside at an event, and quietly shared, “I knew the moment you were back.”
I paused and considered the observation.
Hmmm. I was never ‘gone’. I had been very actively working on and in my business, growing our programs, managing the team, working with clients, out there speaking and networking, running our Inc. 500-ranked company.
And then I realized what she was actually talking about: my thought leadership.
(When I use that term, it’s not loosely. I mean being truly a thought LEADER… not just anyone who has a bevy of followers online.)
I paused to consider. Hmmm.
I HAD been sharing some very astute observations, opinions, and advice… but then I realized: It had only been with my inner circle of high-end clients.
None of these powerful statements had been made publicly or even outside of that ‘safe space’ where I knew everyone would agree with me.
And once I started, it was a bit scary. Believe me… I turned off many of my longtime followers who wanted back the ‘old’ me. But it was time to say what I needed to say, and go where I needed to go.
And it worked. My new ‘edge’ was gaining me new followers daily who were saying things like ‘Thank God we’re hearing this from someone!’ ‘I love this unique content.’ ‘This is the conversation we’ve been having, and we thought we were alone!’ etc. And I was now attracting a higher caliber of client who ‘got’ me and was ready to work at my level.
Hands down, I’d have to grade focusing on new, innovative I.P. as by far the biggest game changer of my career.
Now, back to when I was inadvertently ‘cocooning’ my opinions. I thought this situation was individual to me at first.
But at my recent workshops, I was struck by seeing brilliant leaders inadvertently hiding their strongest voices and positions on issues by limiting them to their inner-circle audiences.
So often, on our way to building the business that supports our mission, the time we make to create groundbreaking models and content becomes lessened and lessened.
It’s a critical time for changemaking entrepreneurs and thought leaders to develop and disseminate their most powerful I.P.
I.P. is intellectual property. ‘A work or invention that is the result of creativity, such as a manuscript or a design, to which one has rights and for which one may apply for a patent, copyright, trademark, etc.’
Basically, it’s content you create for a reason.
I.P can include memes, models, visuals, books, courses, workshops, videos, talks, webinars, blog posts, social posts, ‘FB lives’… you get the idea.
But I don’t just want you to create more content.
I want you to create ICONIC I.P.
ICONIC I.P. is content that …
- Piques interest
- Provokes thought
- Gets talked about
- Gains followers
- Attracts the right clients and customers
And this kind of I.P. does NOT happen in between calls at your desk!
You need structured stimulation for it to happen. Dedicated time and space.
And if I could wave a magic wand and create any new initiative for your business growth right now, it would be THIS. Because not only will this accelerate your mission and platform in a more powerful way, but it’s one of the best ways to automatically STAND OUT in your industry.
That’s why I’m leading a BRAND NEW PRIVATE WORKSHOP to help you do just that.
What if you could power up your ICONIC CONTENT CREATION at will, to instantly create multiple works that promote your thinking, your mission, and your offerings?
That’s exactly what I’ll be walking you through personally at the ICONIC Content + I.P. Retreat.
We’ll be focusing on these 5 keys to hone your content creation superpowers and summon them when needed… as well as create new and powerful content on the spot.
1. We’ll switch off your unconscious content censors and unlock your brilliant I.P. mind.
Most of us (especially women) have a “ruthless editor” inside ourselves that monitors our every word and creative impulse. Sound familiar? You know… the one who’s always making you tone things down, over-think things through, and perfect your work before releasing it to the world.
Don’t get mad at her though. She’s just doing her job and trying to protect you. She’s actually a leftover relic from our cavewoman days. (Because back then if we did speak up, do something bold, step out, or promote a new idea, it was a huge risk: We literally could be kicked out of the tribe and die.) Thankfully, you don’t have to worry about that today. And it’s time we set free your ruthless editor to go censor someone else.
2. We’ll tap into your most powerful messaging that carries your mission.
‘You say you want a revolution?’ sang the Beatles. You do. We all do. But we’re chugging out boring I.P. you can find anywhere else. And it’s time to wake up.
Vanilla content and positive platitudes that garner ‘likes’ do nothing for you, your brand, or your followers.
Shift your game to going bolder and deeper. Stand for something specific and spectacular. Speak up and say what you really want to. What you are for. What you are against. And watch the magic that happens.
(Listen… they’re all talking about you anyway. It’s time to just finally go there. I’m sorry but it’s unavoidable: Icons attract iconoclasts.)
Imagine how the world will change when we all learn to share our truths vocally and powerfully. NOW we’re talking about a revolution.
3. I’ll give you (at least) 7 different formulas to help create fresh I.P. at will… without reinventing the wheel every time.
Lately I’ve been touting that for many of us, to reach our higher levels of success, we need to break out of our previous formulas. That in fact, the formulas are what box us in. But hear me loud and clear… the right formulas for specific strategies of your business can be worth their weight in gold. They save you time, save you money, and save you energy in having to start from scratch over and over.
So during our three days together, I’ll be sharing with you some quick and easy, tried-and-true formulas you can use whenever you need to create new I.P in your business, ranging from visual models to book outlines to blog posts. They are so simple, but so powerful in helping you get out your best stuff quickly, without overthinking it. (Our biggest challenge is curbing our perfectionist tendencies.)
4. I’ll reveal my best, simplest tricks to make your copy more powerful, compelling, and persuasive when required.
One best word or phrase is worth 50 words of drivel. My first career, and first love, was advertising and marketing. From there I discovered and had the privilege of studying under some of the best copywriters in the business. Over the years (as my longtime followers can attest), I eventually adapted and evolved what worked best to my own taste and audience, always aiming ahead of the curve and avoiding a slimy direct-sales feel.
For most of us in thought leader territory, you’re going to get much better results with an ongoing content ‘conversation’ versus a marketing assault. I’ll be sharing effective copywriting and power-editing strategies I’ve really only shared with my private clients over the last several years, and you can adapt them to your liking.
5. You’ll create content on the spot, fleshing out powerful I.P., phrasing, visuals, and frameworks for your next level of work.
Half the battle is just getting this done. Whenever I work on new content, I always arrange for two things: 1. a change of environment, and 2. uninterrupted blocks of time. After that, 3. I call on a trusted colleague or friend to use as an immediate sounding board.
I’m going to give you all three. We’ll be holed away at a fantastic resort in a lovely meeting room with natural light. We’ll have uninterrupted space and time to do this powerful work. I’ll be holding you high to unleash your best work. And you’ll also have an amazing room of other entrepreneurs and thought leaders to work with.
Some of the creation assignments will be prescribed. Some will be open to your choice. And some you’ll work on in groups.
So think about it…
What new models do you want to create? What new ways of thinking do you want to spread? What movement do you want to launch? What book would you like to get out in the next year or two? We’ll start by getting clear on which content would make the biggest ‘boom’ for your category, business, and objectives... and then build it out, on the spot.
Just a few ideas to whet your appetite: memes, models, visuals, outlines for books/courses/workshops, videos, talks, webinars, ‘lives’.
Ali Brown is the world’s most recognized coach for entrepreneurial women. She has been dubbed the "Entrepreneurial Guru for Women" by Business News Daily and has created an Inc. 500-ranked, global enterprise devoted to empowering women entrepreneurs. She was named one of Forbes Women to Watch, one of Ernst & Young's Winning Women Entrepreneurs, and an entrepreneur delegate for the United Nations Foundation's Global Accelerator. Ali was also featured on the ABC hit primetime show Secret Millionaire. She provides leadership and business coaching & advice to over 250,000 followers via AliBrown.com, her social media channels, and her Glambition® Radio show.
Ali's coaching and mentorship has been featured on CNN.com. She was also named by Entrepreneur Magazine as having one of the Top "10 Twitter Accounts Every Entrepreneur Should Be Following". Ali is also an angel investor with a special interest in women-led ventures.
Over the last 10 years, Ali has advised & helped nurture the businesses of many of the 7- and 8-figure online thought leaders you see thriving today. After hosting large conferences for years, today she only works with a limited number of high-profile clients, while occasionally offering rare & unique live experiences such as this one.
Ali WORKS WITH 7- AND 8-FIGURE Leaders
“Within six months, I broke $1M in revenues for the year. I hired Ali because I wanted an advisor who had the track record and experience to help me navigate a period of intense growth in my business. Within three months of engaging Ali, she helped me reposition my brand, offerings and marketing strategies. The results: sales pipeline doubled, 166% increase in enrollments, 113% increase in market reach. Ali is helping me reimagine what’s truly possible and build unparalleled trust in myself as a leader."
-Eleanor Beaton, founder of the Women’s Leadership Lab
"During my year with Ali, I broke through the MILLION DOLLAR mark… nearly tripling our revenues. I also made some key hires (and fires) and worked on systems that are priming us for more fast growth. What I love about Ali as a coach is she digs deep into your “why” and “how”, and then helps you navigate through the waters and become a stronger leader who makes better decisions every time. I highly recommend working with Ali if you want personal attention and advisory to take your business to the next level.”
-Adda Birnir, Founder & CEO, Skillcrush.com
"Ali helped me reengineer my 7-figure business so that while I maintained profits I am now working HALF as much as I used to. I love working with Ali, because I appreciate her honesty, her business savvy, and seeing me for who I am…and supporting my business growth to match. She’s no cookie cutter coach — she’s a true leader and works with leaders.”
-Heather Dominick, Founder and Leader of the Highly Sensitive Entrepreneur movement and BusinessMiracles.com
"Sailed through the MILLION dollar mark while coaching with Ali. Since deciding to coach with Ali, my business and life are unrecognizable. My revenues doubled within the first 4 months, and then doubled AGAIN in the next 4 months."
"Best of all, I now have a highly leveraged, scalable business that gives me more TIME back than ever whilst making a bigger impact than ever. (Including one $360,000 launch that was the most joyous and easiest I have ever done.)"
-Chantelle Bruinsma Duffield, CEO & Founder, StudioExpansion.com
“In less than a year, I’ve gone from multiple six figures to MULTIPLE 7-FIGURES with her guidance. Even more importantly, Ali has helped me create a business model that I truly ENJOY. She is willing to ask me the hard questions and challenge me to elevate. She truly cares about my success, and I’m so grateful for her support. Working with Ali has easily been one of the best business decisions I have ever made. "
-Amanda Tress, Founder, The FASTer Way to Fat Loss
"After starting working with Ali, I had my best sales month ever at $100K, and then hit the $1 MILLION mark! I am catapulting my business and life to a whole new level. Ali is intuitive, her business mind is proven and super-focused, she doesn't work to some formula, and she gently but powerfully steers me in all the right directions. You need to be truly ready for this level of coaching, and when you are, you'll want to work with Ali."
-Wendy Powell, Postpartum Exercise Expert, Founder of MuTu System
"Ali Brown is an entrepreneurial titan who has devoted her work to teaching others her secrets to success. She has one of the most generous hearts I know and wholeheartedly aims to help business owners accelerate their goals and avoid pitfalls. I feel grateful to have her in my corner as I grow my business."
-Claudia Chan, founder of S.H.E. Summit, women's empowerment accelerator
"Accomplished more in 3 months with Ali than would have taken a year to do. Working with Ali has resulted in a level of confidence and clarity for this next endeavour that I unequivocally did not have before our VIP Strategy Day. I have founded and scaled a number of multimillion dollar businesses, and I expect nothing less from my next venture, which is why I booked a day with Ali."
-Kelsey Ramsden, award-winning entrepreneur, provocateur, host of the Futureproofing podcast
"More than doubled business to over $1 MILLION in a year with Ali. In March 2015, I hired Ali Brown for a plan to hit 7 figures. What I received over the following year was not only that, but genius from the leading expert in running a profitable business that doesn’t leave me feeling worn down and overworked. During that year, my business more than DOUBLED from less than half-a-million in revenue to *7 figures*. I increased my list of prospects by 500%. And I’m now confident I know what I need to do to hit $5 million in revenue."
-Kendrick Shope, creator of Authentic Selling
“Ali helped me go from beyond broke to a 7-figure business in 3 years. Then, for the past several years I have been hanging out with some of the most successful men in the world. And while it helped my business grow exponentially, I felt like something was missing. Then I came back to Ali’s latest workshop. I honestly felt like I had come home. Ali brought together a powerhouse group of women and she provided the leadership and framework I needed to reconnect with my feminine power and pull that back into my business. Ali Brown is one of those rare coaches whose impact on your life goes far beyond what you came for.”
-JJ Virgin, Founder of the global JJ Virgin health empire and author of 4 New York Times bestselling books
"Ali Brown is THE leading mentor in the world today for conscious women entrepreneurs who want to create huge success and impact by serving their clients at the highest level. Ali possesses an unparalleled and rare mix of intuition, strategic insight, and laser instincts for what will win in the marketplace, as well as a special magic for unleashing your greatness. If you have the opportunity to work with her, run, don’t walk."
-Claire Zammit, Founder, Feminine Power and CEO of Evolving Wisdom
"Our Strategy Work with Ali was immensely valuable in launching our latest mission-based program. Following Ali’s suggestions, just 3 days later we already attracted several new clients for our new 7-figure program. Ali was also very effective and right on point in identifying and assisting us in overcoming mindset roadblocks in just a few hours. She was candid yet empowering! We had an outstanding experience with Ali and would highly recommend her.”
-Michelle Bosch, Cofounder, UltimateBoardroom.com
"I made more money in the first six months of working with Ali then I did in the last two years combined. I’ve had many coaches over my career, but I’ve never EVER gotten such dramatic results so quickly as I’ve had with Ali. More importantly, she really honors who you are, and helps you create results and impact in your own way. Ali helps her clients get bottom-line impact.”
-Barbara Stanny, Leading Authority on Women & Wealth
“I first worked with Ali years ago to help take my business to over $2 MILLION. Then after trying a few other coaches, I returned once again for more of her spot-on advisory. The value of Ali’s advice and direction along with the quality of the powerful private groups she puts together are a transformational experience. You’ll be seeing me at Ali's next workshop!”
-Kendall SummerHawk, The Leader in Certified Coach Training for Women Entrepreneurs, KendallSummerHawk.com
"When I was looking for insight and expertise at the next level of leadership for my Femmefluence brand, I didn't consider anyone else than Ali Brown to work with me on the business strategy. It was the collaboration and consultation I was looking for in developing plans and actions for this new brand while keeping a keen and discerning eye on my current 7-figure companies.”
-Jennifer Kem, Founder & CEO Femmefluence, KemComm, Brand Strategist & Marketing Expert
"When the time came to take my branded movement to the next level I knew just who to call. Ali is a brilliant visionary and marketing genius. I’m so thrilled to have been one of her VIP clients and I cannot wait to do more!”
-Rha Goddess, founder of Move the Crowd, New York, NY
Lastly, let me share with you the biggest bottom-line ($$$) benefit I discovered, once I dialed-up my I.P. meter…
When you disseminate powerful and thought provoking I.P., it creates a wave. Not only does it get attention, but you attract and get to lead those who are ready for your whole new conversation and new way of thinking. Innovative content gets into their heads and taps into the zeitgeists of their minds, so they realize YOU are the one to listen to.
Clients come to you already engaged in the conversation you’ve started. These are the RIGHT clients who are ready to buy. They don’t need to be SOLD. They aren’t just looking for more free stuff.
Instead they reach out and say, “I am loving what I’m seeing and hearing. How can I work with you?”
AND THAT is pure gold.
ABOUT THIS EVENT AND HOW I WORK
When you were starting out in your career and business, you needed a lot of teaching and information. But as you have become more accomplished, affluent, and clear on your capabilities, what you really need is a dedicated time, place, and framework for up-leveling and re-fueling among a fantastic group of leaders who inspire you as much as you do them.
Please note I lead ADVANCED workshops and this is NOT for you if you:
- Are still in the startup phase of your business and income models
(making less than $250K a year or in business less than 5 years)
- Don’t have confidence in yourself or your ideas
- Want to be “taught” instead of participate in elevated thought & conversation
- Are only looking for formulas, templates, and “done for you” anything
- Aren’t willing to think for yourself or “do the work”
- Aren’t in a position (financially or emotionally) to invest in yourself right now
- Are resistant to redirection or reinvention—if required
A seat at the ICONIC I.P. + Content Retreat is $4,700.
Please note there is a brief application to complete along with your registration, and you are not fully accepted to the event until we notify you of that. We want to make sure this event is a right fit for you and your business. If for any reason we feel this event won’t be the best use of your investment and time, we’ll explain why and fully refund monies paid within two weeks.
If you cannot attend this ICONIC I.P. + Content Retreat for some reason and we are notified after January 11, you are welcome to transfer your credit with us to another event or offering. Due to the intimate size of this event, no refunds will be granted after January 11 for any reason.
BRILLIANT IDEAS * CREATIVE STIMULATION *
I’ve secured a bright, beautiful meeting space that can comfortably hold up to 30 at a spacious, modern resort in the Phoenix area.
While I would love a full room, I am also not attached to filling every seat. For this workshop, it will be the quality of those in the room that’s more important than the quantity, and I’m just as happy to work with less as I would with more. I trust the process and enjoy the result. And I suggest you do too.
Full hotel and travel information provided upon accepted registration.
I hope to meet you in person at the ICONIC I.P. + Content Retreat!
A seat at the ICONIC I.P. + Content Retreat is $4,700.
P.S. A note on hiring out your content creation to writers…
I.P creation and true copywriting—which I consider writing to compel attention and invoke action—is one of the most expensive and frustrating skillsets to outsource. I know because in my early career this is how I made a great living. And I’ve also been on the client side, hiring and working with many writers during varied points in my business.
And while in some situations hiring writers works well, for some of my clients it’s a disaster. Because they are thought leaders, change makers, firebrands who are here to spread a powerful message, change people’s thinking, disseminate their own ICONIC work.
A writer-for-hire can help with a lot of what I call the ‘writing production’ tasks or even good sales pieces, but they cannot develop YOUR I.P. and create opinion pieces for you.
They are not the thought leader.
And it’s time to stop hiding.
Right now, for well less than the price of hiring a writer who doesn’t understand your business or market, you will not only learn my best strategies for ICONIC I.P. and content creation, but you will leave with much of it COMPLETE and ready to use.
This is, quite simply, the best three days I could give you to guarantee a solid future of compelling content which you can use in many ways, including sales.
A seat at the ICONIC I.P. + Content Retreat is $4,700.
P.P.S. I can guarantee there is nothing out there like my events, anywhere. I am told the quality of the entrepreneurs in my rooms is extraordinary. Our content and conversations are fresh and higher-level. And I treat my participants with respect. You are going to find this was exactly what you’ve been waiting for.
But don’t take my word for it alone. Here's just a sampling of the powerful feedback we got about some of my recent events:
"This was unlike any other live event I've ever been to. (And as someone who teaches people how to lead live events, I've been to a lot of them!) From the exceptional community of visionary entrepreneurs that Ali curates, to the opportunities for true business strategizing that Ali creates as a gifted facilitator, I walked away excited to retire out of season beliefs and business offerings, with over a dozen new friendships (and several collaborations), and with an uncomplicated plan for how to continue to scale my business in a way that aligns with what I want for myself and my family. Ali really sees and connects with all of the women she brings together, creates a space where truth telling is the norm (versus the exception), and she gives whip-smart feedback that leads to concrete action. If you have the opportunity to go to one of Ali's intimate live events, grab yourself a ticket the second they go on sale!” — Alexia Vernon, Transformational Public Speaking Coach and Author
"Ali shared innovative – yet completely PRACTICAL – ways to access and expand my business thinking and thread together seemingly disparate concepts into wholly new and applicable approaches for my business as it is today. The event was also nourishing in that the attendees were a highly curated group, so everyone was on a level playing field. This led to profound discussions and networking connections that will stand the test of time. I can’t wait for her next event and urge you to avail yourself of Ali’s mentoring genius as soon as you can. ” — Baeth Davis, Your Purpose, CEO
"This was the best conference I’ve ever gone to. So many amazing women, who truly wanted to support each other while taking their business models to a new arena, outside of the box. We went deep into who we were and what we stood for, and after a few days of contemplation and revelation, I changed my model to truly keep me in the zone of genius! Now my business is focused on what I do best and how I can give my clients the BEST service, while working smarter, not harder.” — Holly Signorelli, CPA and Wealth Strategist
"Having been to other business workshops, seminars, trainings and events, Ali’s Creative Strategy Workshop was unlike anything I’ve experienced. She created an intimate environment full of energy, warmth and fun, along with serious business acumen. But the main comment I heard from the group, and agree with, was the quality of the women participating. The combination of Ali, and the people that are drawn to her and work with her regularly, established an electric mix of creativity and business savvy I’ve never seen. These women know what they’re up to, are willing to do the work, and have formed a network of support full of heart and love. All while being highly profitable in their businesses!” — Angie Byrd, Performance & Leadership Coach
“I have been on FIRE since coming back from Ali's event! It was unlike any experience I have encountered. Being in a room with like-minded, incredible, and strong women in business brought a new dimension to my life and business. I made instant connections, wonderful friends and had deep conversations about our different industries that I had been craving…Ali Brown works from such an amazing place of brilliance.” — Heather Simpson, CEO, Bellwether Real Estate
"This event was my best investment of the year. I am so glad I chose this event that didn’t focus on strategic plans or processes but challenged us to open our brains to new creative ideas. It provided the leap from what’s probable to what’s POSSIBLE! To set aside time for a retreat to really focus ON by business instead of doing client work was invaluable. This is the type of work I deliver for my clients but this time I invested in my own learning and growth. Not only will I benefit from what I learned but so will future clients. ” — Kim Stezala, Senior Partner, Design Group International
"There was something magical in the room over these two days… unlike anything I had ever experienced. I walked in the door completely frustrated, without a plan of how to move forward and not even sure if I wanted to. But Ali brought the perfect mix of strong successful business owners into a room for an ICONIC event that was nothing short of extraordinary. For the first time in a very long time, I was in a room with others who had my same struggles and frustrations at this level of business. Ali’s simple no-nonsense approach was so refreshing in a noisy overdone business world. It reminded me that I should do the opposite of all the noise, and I did.” — Deb Cantrell, Executive Chef and Owner of Savor Culinary Services
"She did it again! Ali Brown continues to raise the bar and the level of conversations for powerful women entrepreneurs across the globe. This intimate, hands-on event was exactly what I needed to gain the focus, clarity and connections to move my business to the next level. Her message was clear: You don’t need to fit the mold, you need to create one that fits you. Ali is certainly “Iconic” in her industry and her commitment to helping other entrepreneurs reach new heights is always inspiring. I can’t wait to attend the next one!” — Keri Murphy, Founder + CEO of Inspired Living Network