After experimenting with a multi-product line and then doubling-down on just ONE amazing product, this serial entrepreneur quickly dominated the haircare space… with a product we all know and love!
Carolyn Aronson is the Founder + CEO of It’s a 10 Haircare, one of the only female-owned professional hair care brands in the world. Her star product—their Miracle Leave-In treatment—lines the shelves in over 25,000 professional salons and 15,000 professional salon chains (and will soon expand into European markets). It’s also the #1 selling brand in the entire beauty category in Ulta.
With over 20+ years experience as a stylist and salon owner, Carolyn learned firsthand the challenges of finding multi-use haircare products that delivered on bold claims… especially for a variety of hair types, conditions to treat, and user preferences. So when she couldn’t find a product that did exactly what she needed, she created her own (with zero previous experience in manufacturing).
‘It’s a 10’ quickly gained cult-like acclaim from professional stylists and clients alike. In fact, Carolyn’s product created an entirely NEW haircare category, as you’ll hear on Glambition Radio.
On this episode of #GlambitionRadio, you’ll hear:
- How her initial foray into entrepreneurship was a total bust… but it helped Carolyn hone her product quality, business operations, and mission (imagine going from broke to best-seller…)
- Carolyn’s powerful message to all women founders, and why it’s more important than ever that we claim our accomplishments and continue bringing our gifts to the world
- Carolyn’s #1 piece of advice for anyone considering entering a business partnership… a tip she even follows with her serial entrepreneur husband! (They run 15 businesses between them…)
- How It’s a 10 defied all existing hair product categories… and why starting with one exclusive offering can be your ‘golden formula’ to build a business empire
Head to Apple Podcasts now to listen to this episode of Glambition Radio (or download it for later).
P.S. I would love your review! If you enjoyed this episode, please leave a review and comment on Apple Podcasts. Select ‘Listen in Apple Podcasts,’ then choose the ‘Ratings and Reviews’ tab to share what you think. I would really appreciate it. Thanks!