The cars we buy, the drugs we’re prescribed, even the A/C settings in conference rooms — are determined by data. And disturbingly, most of this data stems from ‘objective scientific’ research that still today completely leaves out half of the population: women. On GlambitionRadio.com, author and activist Caroline Criado-Perez reveals the shocking impact on women of a world designed by (and for) for men, and how she decided to write ‘Invisible Women: Exposing Data Bias in a World Designed for Men’.
On #GlambitionRadio, Caroline also opens up about the frightening experience when her campaign for better women’s representation on English currency led to such a level of harassment on Twitter (death threats and worse) that the platform changed their complaint procedures as a result. And, she shares the remarkable outcome of her efforts on this campaign.
In this eye-opening episode we also discuss:
*The pivotal moment when Caroline realized how the ‘default male’ impacts how women perceive the world (this was fascinating, and I’d never realized it before)
*How many business opportunities are missed when women’s data is not factored into product design or funding (Caroline gives a great example of this, which other moms and I can relate to!)
*The most shocking example of design that has ignored women entirely (and the sometimes fatal impact it has on women… and children)
*What happens when design and research teams don’t have enough women (this example from a well-known Apple product is so ridiculous I couldn’t believe it)
*What it’s really like to be an OBE – Officer of the Order of the British Empire, named by the Queen of England
Listen to this episode of Glambition Radio now (or download it for later). And make sure you check out Caroline’s latest book, ‘Invisible Women: Exposing Data Bias in a World Designed for Men’, wherever book are sold.
And come join in our conversations on Instagram or Facebook.
PS — I would love your review! If you enjoy what I share in this episode, please leave a review and comment on Apple Podcasts. 🙂 Select ‘Listen in Apple Podcasts’ then choose the ‘Ratings and Reviews’ tab to share what you think. I would really appreciate it. Thanks!
*In a world designed for men, the effects for women range from inconvenient to fatal — the Washington Post article Caroline wrote where I learned about her powerful work
*‘Battle of the Thermostat’: Cold Rooms May Hurt Women’s Productivity — an interesting New York Times article about how temperature affects women and men differently
*My mentioned interview with Cindy Eckert, billion-dollar dealmaker and CEO of Sprout Pharma (and special guest at my upcoming ICONIC event) on Episode 171 of Glambition Radio