When a prospect is deciding to hire you, register for your program, or buy your product online, you aren’t there in person to help convince them you’re “for real.” That means you have to go the extra mile by building credibility, so your web visitor immediately can trust you!
One of the easiest and most effective ways to do this – and increase your sales by leaps and bounds – is to feature TESTIMONIALS from your clients and customers. Testimonials may seem like a given, but many people completely forget to use them in their marketing.
You can never have too many testimonials. In fact, if you enjoy watching TV infomercials like I do, you’ve probably noticed a typical 30 minute spot is over 80% testimonials! And that’s for good reason… they are the hands-down BEST way to gain instant [Read more…]