Many new business owners ask me, “Should I offer a guarantee? I know it will help sales, but the risk really scares me.” I offer guarantees on most everything I sell, but that doesn’t mean you should too. Here are some factors to consider and some ideas to get you started.
A guarantee puts your prospect at ease, giving her no reason NOT to buy or NOT to work with you. After all, if you don’t stand behind your product or service 100%, what are you doing in business?
This is especially true if you’re selling products via the Internet. People at your website don’t have the chance to meet you in person and see that you’re legitimate, so it’s your job to give them complete confidence in buying from you.