Do you do public speaking? Then you’ve got an automatic list machine!
Remember that in business, your fortune is in your follow-up. And publishing an ezine is the easiest, most automatic, and least expensive way to do this for you. The key is getting as many prospects on your list as possible — ethically.
Whenever I’m the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my ezine. There are generally three ways to do this: