Our meetings in NYC…

BY ALI BROWN | Leave A Comment

I’m here with Brett and my assistant Erika in NYC for several meetings this week. It’s a quick trip as we want to get back to the kids this weekend, and I am already missing the Arizona heat! (It’s unseasonably cold in New York right now, and I had to dig out my limited pairs of closed toe shoes from my closet.)

I have a few updates for you about a few things you may be interested in…

1. My latest episode of #GlambitionRadio is LIVE featuring my friend Reagan Moya-Jones, founder of Aden+Anais, who makes those incredible muslin baby blankets (you know the ones if you’ve had a baby in the last 10 years). But she’s back with some big news… after taking on new VC partners, she was unceremoniously fired from her own company.

She shared all the juicy details on the show, and I have to say I have even more respect for this woman than I did prior, which says a lot. She shares how and where she found the money to build her company, how she juggled working full-time and parenting four daughters while growing the business, plus what happened when she made what she calls ‘the single biggest mistake I’ve ever made.’ You can hear our incredible conversation here. 

2. I’m planning a trip to LONDON in September for business and have openings for two VIP Consultation Days while I’m in the UK. If you’re interested in learning more, please complete the brief form here and be sure to mention London. Jen on my team will reach out to you.

If you’re in the UK/Europe, this is a great opportunity to get my private consulting without having to travel far. Clients have used these days to map out how to best scale their current model (without implosion), position themselves for higher-end fees and clients, plan their next level of growth, drive a creative ‘sharp right turn’, or birth a whole new brand that matches where they’re really feeling called right now, among other objectives. We’ll set an agenda based on your needs.

Please note I specialize in supporting leaders whose businesses are generating (or on track for) 7-8 figure revenues per year, however lower revenues can be a good fit if there is evidence of a strong platform and growth potential. If you’re not sure, we’re happy to talk with you to see if it’s a fit.

3. We are about to open applications for ICONIC 3.0, happening on Nov. 5+6, 2019 here in Phoenix, AZ. ICONIC is an advanced workshop for women leaders and entrepreneurs who are ready to get off the launch hamster wheel and now truly step into their great work, creating the most powerful chapter of their careers.

If you’re tired of seeing the same formulas taught over and over (and that don’t work anymore), you will love how I work, the leaders I attract, and the breakthroughs this process creates. Get ready for a fresh perspective, incomparable positioning, and hugely profitable possibilities.

Because in past years we’ve SOLD OUT within weeks… even days… I have a feeling seats won’t be available for long when we open fully. So I suggest you get on the Priority Notification List here – then you’ll have an early chance to see full details and reserve your spot beginning this coming Monday, May 20.

Best,

Ali

Raegan Moya-Jones, Founder of Aden+Anais and Author of ‘What It Takes’ — Glambition Radio Episode 166 with Ali Brown

BY ALI BROWN | Leave A Comment

height=After building her $100-million baby blanket company from the ground up, Raegan Moya-Jones had forever changed the lives of parents of newborns. Even infant Prince George was seen wearing one of Raegan’s swaddles at his first royal appearance!

But then last year, after taking on new VC partners, she was abruptly fired… from her own company. In this powerfully candid episode of Glambition Radio, Raegan doesn’t hold back. She opens up about the pain of having no say in the business she founded, her humble background, and her exciting new venture (it’s quite a pivot from baby blankets!).

She shares how and where she found the money to build her company, how she juggled working full-time and parenting four daughters while growing the business, plus what happened when she made what she calls ‘the single biggest mistake I’ve ever made.’

Raegan tells these stories and more in her brand-new book, ‘What It Takes: How I Built a $100 Million Business Against the Odds’. The book offers open and honest insight into the thrill and heartbreak of building a wildly successful business.

On #GlambitionRadio, we discuss:

*How the biggest mistake of her life cost Raegan her business

*The emotional trauma of being fired… from her own company. (Plus what it feels like to have your family’s money tied up in a business you don’t control)

*How Raegan trusted her intuition as she built her $100 million empire — despite having no formal education, family money or connections

*The problem with how most private equity investors define ‘success’ and ‘failure’

*When she finally confronted her husband about the ‘second-shift’ she was working alone to take care of their daughters (and why she enabled it for so long)

*The challenges of parenting four teenage girls (and why she’s glad she built her business when they were young)

*Her latest business venture, and why it’s a dramatic pivot from her last one (Hint: it’s literally moonshine!)

I could talk with Raegan all day, and I know her candor, humor, and integrity will inspire you as much as it does me.

Head to iTunes and listen to this episode of Glambition Radio now (or download it for later). Make sure to get a copy of Raegan’s latest book, ‘What It Takes: How I Built a $100 Million Business Against the Odds’, wherever books are sold.

Xo Ali

P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Aiming higher than equality…

BY ALI BROWN | Leave A Comment

Much of the conversation I’ve had lately with several high-profile women leaders has been about the themes we’ve been hearing on the news over and over during the last year… topics like women’s equality, the #MeToo movement, catching up where we should be, making things right, evening things out, and fixing things that are broken.

These are important conversations.

But we agreed there also needs to be much more conversation about something else for women. Especially women like us.

And it’s about LEADING.

This is where my passion lies now.

Because when you know you are born to lead, and you insist on operating from your highest level of genius and purpose, it will *naturally create more change* than you could ever intend on its own.

How does that feel?

If this resonates with you, I invite you to ICONIC 3.0 this November 5+6 in Phoenix to begin some powerful work together.

It’s a different type of event that eschews formulas and instead invites us to step into the greatest versions of ourselves, our work, and what we are really here to do… in a big way.

Because in past years we’ve SOLD OUT within weeks… even days… I have a feeling seats won’t be available for long when we open fully.

So I’ll be giving those on my Priority Notification List an early chance to reserve their spot beginning Monday, May 20.

My advice is, even if you’re just curious, I suggest you ‘raise your hand’ here.

It’s a women leaders’ gathering like no other.

Best,

Ali

P.S. This year there will be even more to celebrate, with room for up to 20 more participants than last year, a special session on what’s working online (and not anymore), and a special guest keynote speaker whom with we are close to final contract! She’s one of the few women in the world to ever take her company to a BILLION-dollar exit.

No beginner BS. No forced high-fives. No conga line. (Unless you really want to start one.)

Get on the Priority Notification List here for first dibs at submitting your application when we go LIVE on Monday, May 20.

What’s NEW at ICONIC This Fall…

BY ALI BROWN | Leave A Comment

A table conversation with Ali Brown at ICONIC, the premier event for successful women business ownersWe are gearing up here for ICONIC 3.0 this fall, my annual event for women changemakers, entrepreneurs, and business leaders.

If you’re not on the Priority Notification list yet, you’ll want to be, because in past years we have SOLD OUT within days. You can get on that list here.

There continues to be nothing like ICONIC, anywhere, and there’s a reason that women leaders from a variety of industries fly in from all over the world to attend.

A quick heads-up on a few NEW developments at this year’s conference, happening November 5+6 in Phoenix, AZ:

  1. We have room for 80-90 leaders total, a bit more than last year. Minimum annual revenues to attend are $250K+ but please note the average revenues in the room are typically over $1 million each. If you are under this benchmark, don’t let it discourage you from applying, however – we’ll consider all applications and we do look at many factors. But revenue is a key indicator.
  2. I’ll be leading an in-depth, closed-door session on what’s working right now in the categories of models, marketing, and sales; including practical tips you can apply to your own business and industry. You’re going to be astonished by some of the simple strategies my clients are using that blow away the agonizing launch models still being taught. (I’m sure the ‘launch guys’ who continue to sell nothing but complication don’t want you to see this.)
  3. I have a handshake agreement with an extraordinary guest speaker to join us at ICONIC. She’s one of the few to ever take her company to a BILLION-dollar exit. She’ll not only share with us how she spotted the opportunity and the steps she took, but also secrets to doing big deals, pitching to venture capital, and negotiating industries largely dominated by men. You are going to love her, and I can’t wait to announce once our contract is signed.

If that’s not enough to get you excited to at least ‘raise your hand’ to learn more, I’m not sure what else would be. Get on the Priority Notification list now so you can rest easy knowing you’ll be first to get full information when it’s live. Then you can make the best decision for you!

Best,

Xo Ali

Angela Allison, CEO + Co-founder of Wine Society — Glambition Radio Episode 165 with Ali Brown

BY ALI BROWN | Leave A Comment

Wine in a CAN. But a slim, cool, sexy can. Delivered to your door. Stay with me here. How do you know when an industry is due for disruption? And that your idea will really take off? In this episode of GlambitionRadio.com you’ll learn how Angela Allison decided to launch her unique subscription-based wine business, Wine Society, after a career that spanned from graphic design to nursing.

Since their launch in January 2018, they are shipping to just under 40 states, now retailing in major grocery stores like Kroger and Albertsons, and been spotlighted in mainstream magazines like Us Weekly.

What I was most impressed with during our interview was hearing not only how Angela first saw this opportunity but more importantly how clear she and her team have gotten on their ideal customer.

Angela reveals how taking a leap of faith and surrounding herself by the right people went hand-in-hand with her success in this insightful episode of #GlambitionRadio.

On the show we discuss:

*How Angela’s career path went from graphic design to interior design to nursing to… wine! (This should give hope to all you career wanderers.)

*How she saw the opportunity to make drinking wine easier (and less formal, expensive and intimidating) but in a different way than boxed wine (and for a different market).

*How well Angela knows her target customer, and why that makes their marketing, advertising, and partnerships convert so well.

*Why they made “counter-worthiness” a priority when designing their cans (even though the majority of their sales are subscriptions)

*Why they decided to give LESS choices than more, offering only a few simple blends instead of a multitude of wines

*The surprising response she got when she asked for mentorship and guidance in the wine business

Head to iTunes and listen to this episode of Glambition Radio now (or download it for later). And check out Wine Society’s online subscription at WineSociety.com and look for their products in select states.

Xo Ali

P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Jessica Rhodes, Founder + CEO of Interview Connections  — Glambition Radio Episode 164 with Ali Brown

BY ALI BROWN | Leave A Comment

Want to get booked on podcasts? The time is now. The podcast market is growing exponentially — today over half of the U.S. population has listened to a podcast, and the majority of podcast listeners are affluent, loyal and educated. If you want to be heard, podcasting is a must-have in your ongoing marketing plan.

My client Jessica Rhodes saw the opportunity. She founded Interview Connections, the first-ever podcast booking agency, in 2013. On today’s episode of #GlambitionRadio, Jessica and I discuss not only how she capitalized on the podcasting market to build a successful agency, but also how YOU can leverage podcasting to increase your revenues and brand exposure.

With her business partner Margy Feldhuhn, eight full time booking agents (they average 300 podcast bookings per month!), a manager, and a show researcher, Interview Connections is the only business in their industry offering the level of tailored service they do. And there is a reason for their success: Jessica’s dedication to her team.

Since 2013 Jessica has scaled the business to just under seven figures with nearly no direct marketing or ads. Interview Connections’ clients include prominent industry thought leaders as well as some companies you may know.

You will learn a lot from Jessica’s insight into the podcasting world and her instincts for building a uniquely loyal team.

On the show, we discuss:

*Why Jessica believes podcast marketing is similar to traditional PR strategy and how to manage your expectations of podcast marketing

*The ONE thing you need to give to the podcast host and their listeners (this is key!)

*How podcast interviews must be part of your ongoing marketing plan (and not just in bursts)

*Her advice for how to get booked on podcasts now

*Who she believes should NOT leverage podcasting

*The unusual personal development training Jessica requires of all her new team members

Jessica and I also discuss knowing your business numbers, why you should find a mentor who will push you to the next level, and why personal development is so important to your professional life.

Head over to iTunes and listen to this episode of Glambition Radio now (or download for later).

Xo Ali

P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Jean Chatzky, NBC Financial Editor and Author of ‘Women With Money’ — Glambition Radio Episode 163 with Ali Brown

BY ALI BROWN | Leave A Comment

Jean Chatzky on Glambition Radio with Ali BrownMoney. You want it, you love it, you need it, you make it, and you still have questions… What do I need to do to protect it? Why is it hard to talk about money? Why do I feel so emotional about it? And how do I find the right financial planner!?

The truth is, women are in a historic moment: We are the first generation in history to have the professional and financial opportunities we do right now. However, our responsibilities have increased dramatically as well. Besides work, we’re still shouldering the majority of responsibilities for child care, caring for aging parents, running the household… you know the story (and you’ve probably experienced the decision fatigue)!

Most women weren’t raised to have frank, financial discussions about how to plan for these financial opportunities and challenges… nor how to manage them.

That’s why you MUST hear this conversation with Jean Chatzky, the financial editor for NBC’s TODAY show and an award-winning financial journalist and author, in this powerful episode of #GlambitionRadio.

On the show, we discuss:

*Why women are uniquely challenged when it comes to building and managing wealth (good news: it’s NOT our fault!)

*The influx of wealth that many women need to prepare for, by building financial confidence and skills

*The relationship with money you need to truly feel happy – and the missing link about spending in so many money books out there

*What she did right over the course of her career (even when it was scary and she had no idea what she was doing!)

*Why you need to charge what you’re worth… ‘plus tax’

*Jean’s unexpected (and fantastic!) parenting advice, that I’m going to use with my twins!

*How to find a great financial planner (and surprisingly, why Jean has one of her own)

Jean is the voice of reason we need in a world where women are building wealth and power, and need to build the chops to manage our money in a way that serves us, protects our families, and leads to the change this world needs.

Head to iTunes and listen to this episode of Glambition Radio now (or download it for later). Make sure to get a copy of Jean’s latest book, ‘Women With Money’, wherever books are sold, and also tune in to Jean’s own podcast, ‘Her Money’ (which I will be appearing on soon!).

Xo Ali

P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Cutting content, fitness icons, and unabashed femininity…

BY ALI BROWN | Leave A Comment

Did you catch these recent episodes of Glambition® Radio?

I wanted to send a quick update just in case you hadn’t. Because seriously this show just keeps getting better.

Amazing guests. Provocative topics. Powerful conversations.

Here are our latest episodes. Descriptions are below.

Here’s a bit about each of these episodes…

Chantelle Bruinsma – Meet my Australian client who’s made millions from her groundbreaking coaching programs specifically for dance studio owners… but only AFTER she CUT 60% of the content from her initial courses. What? Yes… it was the best thing she could have done. Chantelle Bruinsma, CEO and Founder of Studio Expansion, has solid advice that I want everyone to hear: simplify, simplify, simplify. You’ll hear in detail the dramatic changes she made to improve her program conversions and retention, and how she changed as a leader in her business as well.

Ellen Latham – Orangetheory Fitness has grown to 1,100+ studios across the U.S. and in more than 23 countries—in just 8 YEARS. Last year the company reached $1 BILLION in systemwide sales. But what I wanted to know was, how did founder Ellen Latham go from training clients out of her Florida home to collaborating with expert partners to franchise this fitness concept worldwide? On this episode of #GlambitionRadio, Ellen walks us through it all, step by step.

Kelsey Ramsden – She ticked off all the boxes, and even after being named Canada’s top female entrepreneur (twice!), she still felt frustrated and lonely. Talking with other entrepreneurs, Kelsey Ramsden realized she wasn’t the only one. So… she wrote the book on it — Success Hangover: Ignite Your Next Act. Screw Your Status Quo. Feel Alive Again. I SO agree with this conversation: It’s time to start giving ourselves permission to have very different goals every few years — what may have satiated us at the last stage of our careers will not (and should not) as we gain new perspectives, wisdom, and skillsets.

Amy Stanton + Catherine Connors – What if we brought more femininity to solving challenging situations… instead of repressing those traits? In this episode of #GlambitionRadio, co-authors of The Feminine Revolution: 21 Ways to Ignite the Power of Your Femininity for a Brighter Life and a Better World, Amy Stanton and Catherine Connors, discuss how to think about feminine qualities in a different way. In the well-reviewed book, these gals flip previously disparaged feminine traits on their head and turn them into traits to instead embrace.

Cathy Savage – Beginning in the ‘90s, my client Cathy Savage paved the way in competition coaching for women. But more importantly since then, she’s worked to shift the current industry’s oversexed focus back to where it should be: empowerment, athleticism, and health. Cathy has been featured on MTV, ABC News, and Fox News, and she is on the prestigious Advisory panel of and a contributor for Oxygen Magazine and Strong Magazine. In a revolutionary move, Cathy recently created her own fitness event where participants are celebrated for their health, instead of being judged. Cathy’s determination, passion, and “of course” attitude are sure to rub off on you while you listen to this #GlambitionRadio episode.

‘Your ICONIC 2019’ – There’s some powerful energy in the air for 2019 around creating what you REALLY want next. But there are some major moves you have to consider first to get there, and I’m sharing them with you on this special solo episode of #GlambitionRadio. My first recommendation may surprise you, and that’s not what to take on, but what to let go of. And I give you my special secret formula to identify those things quickly. You can’t move into your true ICONIC work until you decide what’s NOT up to par for you anymore. And I’m not even talking about habits, etc. I’m talking about what is ‘taking up room’ in your business model, for a start.

Don’t miss out on Glambition Radio—the leading podcast for true women entrepreneurs and leaders. Go here now to listen or subscribe for automatic updates.

Xo Ali

P.S. #GlambitionRadio is now on Spotify!

Chantelle Bruinsma, CEO + Founder of Studio Expansion — Glambition Radio Episode 162 with Ali Brown

BY ALI BROWN | Leave A Comment

Chantelle Bruinsma on Glambition Radio with Ali BrownMeet the Australian who’s made millions from her groundbreaking coaching programs specifically for dance studio owners… but only AFTER she CUT 60% of the content from her initial courses. What? Yes… it was the best thing she could have done. The biggest mistake many info-preneurs make is overloading their new members with too much content at once. And sadly, in the quest to ‘wow’ our clients, it simply overwhelms them, and they slip away. But in this case, she nailed it, leading to even better results for her clients. 

On today’s episode of #GlambitionRadio, my 3-year Premier client Chantelle Bruinsma, CEO and Founder of Studio Expansion, has solid advice that I want everyone to hear: simplify, simplify, simplify. You’ll hear in detail the dramatic changes she made to improve her program conversions and retention, and how she changed as a leader in her business as well.

But how did this all begin? Years ago, Chantelle founded a successful performing arts studio in Sydney that rapidly expanded to six venues in just four years. With a team of 35 teachers and over 1,000 students, Chantelle was not surprisingly asked to share her strategies, and that’s how Studio Expansion was born. She is on a mission to redefine the studio business by helping studio owners succeed, experience more passion, more profits, and more purpose.

With Chantelle at the helm, Studio Expansion’s online community has helped studios from around the world attract more students, boost retention, and build a loyal team. And she’s helped some larger organizations as well which have contracted with her for consulting and partnerships, including Dance Informa Magazine, Kindermusik International, and Jackrabbit Studio Management Software. In addition, Chantelle has sat on multiple Performing Arts Boards and acted as an Ambassador for national organizations such as Music Count Us In, ABC’s Sing Books, Schools Spectacular and The Arts Unit. It’s pretty clear this gal is dedicated to the performing arts, period.

On the show, we also discuss:

*How to make launches IRRELEVANT to your business (doesn’t that just make your heart sing?)

*The importance of what I call purposeful perception™ and how Chantelle used it to position herself to truly be in a league of her own and incomparable to any other ‘coach’ or training in her industry

*The question Chantelle always asks herself to determine whether she can build a scalable business for the long haul

*Her tips on how to build and keep an incredible team (her hiring process is key—her job descriptions alone are three pages long)

*In her own words, what she’s gained from being part of my Premier Group (and why she renewed three years in a row)

*How you can build a legacy by focusing on your community

*The importance of NOT letting your market tell you how to run your business (YOU are the one who leads)

*How her first marriage made her commit to never shrink herself in both her professional and personal life

*Chantelle’s sharp response to a few trolls who viciously tried to sabotage her business

**This was one of our juiciest interviews EVER with tons of practical information you can apply to your business right away.**

Head over to iTunes and listen to this episode of Glambition Radio now (or download for later).

Xo Ali

P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!

Ellen Latham, Creator of Orangetheory Fitness — Glambition Radio Episode 161 with Ali Brown

BY ALI BROWN | Leave A Comment

Ellen Latham on Glambition Radio with Ali BrownYou’ve seen the ‘orange splat’ that’s pervaded nearly every corner in America… and now also the world. But did you know the Orangetheory concept was created by Florida fitness trainer Ellen Latham while she was a single mom in her 40s? I’m thrilled for you to meet the founder of this global fitness phenomenon on this week’s #GlambitionRadio!

Orangetheory Fitness has grown to 1,100+ studios across the U.S. and in more than 23 countries—in just 8 YEARS. Last year the company reached $1 BILLION in systemwide sales. The Orangetheory Workout is now conducted in eight different languages, with 800,000 members worldwide. Impressive, to say the least.

But what I wanted to know was, how did Ellen go from training clients out of her home to suddenly collaborating with expert partners* to franchise the concept worldwide? (*The same guys who grew Massage Envy and European Wax Center to astounding franchise growth.)

On today’s episode of #GlambitionRadio, Ellen walks us through the moment she unexpectedly got fired from her spa fitness club job, and then, step by step, leveraged her skills to build a fitness business of her own. And then, *the single serendipitous moment* that determined her future as Orangetheory!

What I love most about Ellen is not only her clear passion and dedication to improving people’s lives, but how seamlessly she and her partners worked—and still work— together to consistently build out Orangetheory Fitness.

Pay attention: This woman DOES THE WORK.

On the show, we also discuss:

*What makes the Orangetheory workout so different than other fitness classes (the key is its individual heartrate-monitored training that’s designed to stimulate metabolism and increase energy)

*What Ellen’s football coach father taught her about building off your strengths versus obsessing on what you don’t have, and how his advice continues to guide her strategic business decisions

*What Ellen’s 3 P’s are behind the phenomenal growth of Orangetheory—people, program, and process—and what they each mean to her.

*Why she and her partners decided to HALT growth of the entire company one year in order to tune things up (it had to do with making sure they were partnering with the right franchisees; this was really interesting and showed how much they cared about the long-term success of the business)

*Why Ellen is still VERY involved with the business on a daily basis (even though she could have easily ‘cashed in and checked out’ by now)

*What Ellen has to say about all the copycat fitness franchises popping up now around America (her answer is exactly why Orangetheory is thriving)

On the show Ellen and I also discuss why you should believe in your potential (and why you need to also attach action to your potential), the importance of having the right support systems all around you, and why her photo is posted inside every school in Niagra Falls, N.Y. 🙂

I know you’re going to get a lot out of today’s show. Head over to iTunes and listen to this episode of Glambition Radio now (or download it for later).

Xo Ali

P.S. I would love your review! If you enjoy what I share in this episode, please leave a review and comment on iTunes. I would really appreciate it. Thanks!