Many people seem to think that selling on the Internet is a complete mystery. Funny how we see the Net as its own entity instead of just another marketing channel.
When I meet people and they say they’re going to start an “Internet business”, I get worried. It’s as if that’s all they need to know — not what they’re selling or who their customers are. (I mean, when faxes first came out, did you hear people saying they were just starting a “fax business”? Not really.)
The Internet is just one type of media that can sell for your business, and it follows a sales cycle like any other. It’s not magic … it’s a process.