When Leela Cosgrove applied to coach with me in 2014, I have to say I was a bit, um, disrupted — which is, in the end, her purpose. This wild child, one of Australia’s top marketing experts, and outspoken founder of two game-changers, Strategic Anarchy and The 8 Percent, has been plotting a creative revolution that is coming out big in just a few weeks at a Melbourne festival like no other.
But just 10 years ago, Leela was punching a timecard and working as a temp. On this week’s episode of Glambition Radio, Leela and I cover ground — step by step — on how she went from a day job pushing papers to being a go-to marketing guru to now changing how business is done — and how she’s one of what she calls “the 8 percent”. [Read more…]