Social Media Bootcamp: Step-by-Step Strategies to Using the Top 10 FREE Online Tools to Gain Clients and Customers Fast
Discover how you can use this social media maven's fresh strategies and FREE tools to attract... engage... and MAGNETIZE new clients and customers to your business!
From: Ali Brown
Los Angeles, Calif. USA
Social media networking is everywhere today. I don't have to tell you it's the one topic that we get more questions about -- and more requests for -- than any other. Chances are you've asked us about it too!
And that's no surprise, is it? Everyone is excited about social media tools like Twitter and Facebook. To begin with they're free, and so easy to use a child could get started with them today. Plus they give anyone access to thousands of business prospects (even millions!) with just a few clicks.
The trouble is, with such explosive growth and widespread popularity, most of us are bouncing off the surface of these new tools... and BARELY putting their incredible potential to work.
After all, how do you:
- stand out among over 400 million Facebook users?
- get people to care about your message with over 600 tweets per second on Twitter?
- choose from handfuls of big players and hundreds of mini-niche social networks, to find new media solutions that will actually reach your audience?
- go from "I walked the dog today" to significant, results-oriented messaging in a time-starved, attention-disordered world?
- reach out to your community in this new marketing landscape… without alienating the very people you're trying to attract?
When I first started getting onto Facebook a couple of years ago, I had the same questions you're asking now. And with my schedule already packed (even with a talented and growing team to help me get things done), I felt like I hardly had two minutes to rub together just to create an account...
So after inviting a few people I knew to favorite my Facebook fanpage, it was really just a gadgety distraction to play with when I wanted a little entertainment.
But have you noticed how many people have flocked to Twitter and Facebook in the past two years? You can't turn on the TV or read a newspaper, magazine or business card these days, without everybody and their dog urging you to connect with them online!
The question is... what do you do next?
After noticing the incredible reach and popularity of so many new media platforms online, I decided to find out how to use them for more than just entertainment.
Like you, I didn't have a lot of time to waste! Or buckets of patience to figure out the difference between a "Tweet" and a "poke", or a "follower" and a "friend" -- and when you should favor one over the other. So I investigated more about what to use this for, and even hired a person on my staff to manage our social media communications. But we found there were still things we didn't know, including how to use the fast-changing social media landscape to our best advantage.
That's when I decided to find a real expert at community-based communications online. Someone who could show me the mindset of this fast-paced new mode of interaction, and how to really connect with the audience of followers I was growing. And with almost everyone I asked, the name that kept popping up was Amber MacArthur.
(You can imagine how thrilled I was to find out the leader is a woman, too!)
Amber Mac is the leading social media maven in the online world today. And that's not only my opinion, either... people like Steve Chen (the founder of YouTube), Dina Kaplan (co-founder of blip.tv) and Kevin Rose (founder of Digg and Revision3) all recommend Amber as a visionary in the always-evolving fabric of the social web.
That really says something, doesn't it? Not only about Amber Mac's brilliant expertise and extensive background in 'social media' (even before it had a name... but we'll get to that in a minute). It's also speaks to the very nature of how we recognize when someone's good at what they do.
You see, it's not so much what someone says about themselves that matters to us. We tend to pay more attention to what OTHER people are saying!
Are you kidding? Of course women understand why Social Media works!
To put it simply, social media works the same way people do. That's why it's so popular!
People everywhere now have the ability to express themselves... ask questions and give their opinions... and find out behind-the-scenes details on everything from a country's president to a stroller manufacturer's safety record.
It's the online equivalent of "six degrees of separation" – with only 1 or 2 degrees instead!
Let's face it, we all love to talk to somebody else. And all around you, everyone is already talking about the people, products and companies that they deal with every day. As those conversations move online, you definitely want to get involved with them. The whole world is a lot more transparent now.
Fortunately, Amber Mac has been involved with 'social networking' since long before it even had the name. About 10 years ago (during the original 'dot-com boom' era), she moved to LA with the intention of getting into broadcast journalism. She started working with a company that was always in the news at the time called RazorFish, as a content strategist and community builder (it wasn't even called 'social media' back then!)
From there, Amber went on to work with a software startup, expanding their community-related activities like online message boards and email newsletters (that's another reason why I like her!) She spent some time at Microsoft, and co-hosted a TV program with tech guru Leo LaPorte.
Through all of these, her goal was figuring out how to make the web more social. That's how Amber has become a leading voice of the social media generation today. She's also a pioneering and wildly popular web journalist who interviews the Web's users, content producers and entrepreneurs.
Here is a list of just a few places where you'll find Amber's influence:
- Managing her company MGImedia, specializing in social media consulting, video production, and usability consulting
- Creating her new book "Power Friending", which launches this month
- Featured as a TV reporter for Webnation - Technology Specialist, CP24
- Writing her online columns for Yahoo Tech, as the "Gizmo Diva" http://ca.tech.yahoo.com/blogs/gizmo_diva
- Creating her video podcasts for commandN - a top-rated weekly web news video production (i.e. vidcast/vlog/video podcast) that regularly draws 50,000-100,000 viewers per episode
- Recording her audio podcast - net@night on TWiT.tv
- Hosting and producing a show for XBOX LIVE called "Girls Go Geek" with Christopher Dick that highlights women in technology
- Public speaking: Amber is represented exclusively as a speaker with The Lavin Agency, and is one of their 50 most requested speakers
- And balancing the demands of managing her business and her family while working from home and raising her 15-month-old son Connor!
Social media as we now know it has become an incredibly hot topic worldwide. That's why I'm positively thrilled to bring you our new course "Social Media Bootcamp: Step-by-Step Strategies to Using the Top 10 FREE Online Tools to Gain Clients and Customers FAST." Since I've been working together with Amber, she's agreed to create it exclusively for you!
Here's what you'll get when you decide to truly master social media with this 4-part course:
MODULE 1: Social Media Rules & ROI
Social Media 101: The 3 rules to live by for effective social media marketing
It's a whole new marketing world out there in the social media landscape. And if you're still playing by the old "blast and broadcast" rules, your audience won't just ignore you… they'll push back! In this module, we'll talk about how to think about your social marketing campaigns from the start, and discover the difference between 'ROE' and 'ROI' that sets you up for a rewarding life in this new world.
- What is social media
- Why is social media important
- How to start your social media plan
- How to measure your social media success
- Return on Engagement (ROE) vs. Return on Investment (ROI)
MODULE 2: Social Media Tools & Trends
Tools & Trends: Put yourself out there using the top tools and trends
Now that you've got the mindset and a foundation for your social media strategy in place, it's time to choose tools for reaching your social marketing goals that match your style. This module shows you which networks and media will reach your market best, and how to get started on each one without a huge learning curve.
Blogging - How to blog
- Light blog - How to use Tumblr
- Live blog - How to use ScribbleLive
Podcasting - How to create your own online radio or TV show on iTunes
- Audio - How to make a radio show
- Video - How to make a TV show
Mobile - How to connect with your customers or clients on the go
- Micro-messaging - How to use Twitter
- Apps - How to build a mobile app
- Location-based services - How to use FourSquare
Social Networking - How to participate in social networks
- Traditional - How to use Facebook
- Custom - How to use Ning
Video - How to make video a cost-effective and community-building tool
- Viral - How to use YouTube
- Live - How to use UStream
MODULE 3: Social Media Strategies & Stats
Strategies & Stats: Develop your social media plan and resource your strategy
Even with the best plans, there are only so many hours in a day! So in this module, we'll highlight key methods and tools for measuring your progress, listening to your audience, and expanding your social media reach while minimizing the time it takes to keep up with your growing network.
- Step 1 - Establish Goals
- Step 2 - Commit to Rules
- Step 3 - Choose Tools
- Step 4 - Listen
- Step 5 - Stats & Measurement
- Free tools - HootSuite, bit.ly, etc.
- Paid tools - Radian6, etc.
MODULE 4: Q&A
As you learn your way around this new media world, you're bound to have questions on how to apply these solutions to your strategy, or with your particular market. After all, that's the beauty of social media… you can tailor your messaging to fit your audience exactly!
Students of the live course had the opportunity to ask Amber questions by email or voicemail. This portion of the audio has all her answers as well as some additional tips and strategies based on the areas she felt were most important to their progress. No doubt you'll have some of the same questions and you won't want to miss all the extras she covers on this audio.
Quick-Action Downloadable Handouts for Each Call
To help you put your "social media plan of action" together in one place, you'll get quick-action downloadable handouts to guide you through each course module:
MODULE 1: Social Media Terms of Engagement: If you've spent any time on Twitter, Facebook, Ning and the other stars in the social media universe, you know they use a language all their own. This handout includes all of the key terms you'll want to know to find your way around quickly and easily. And since a picture is worth a thousand words, you'll also find links to case studies where you can read about companies using the social media space well in their strategies (and a few examples of moves to avoid).
MODULE 2: Top 10 Tech Tools: Here's where Amber's "Geek-Girl" background really sets this course apart! With this handout, you'll get a list of all the tools reviewed in Module 2, so you have a quick reference of the same sites and services that Amber uses to help you launch your marketing efforts online!
MODULE 3: Fast and Free: Since social media is all about "who's saying what", this hand-out for Module 3 includes all the best free tools you can use to listen to your brand's reputation, reach out to your online ambassadors, and track your success on the web.
Amber's course is jam-packed with info you'll want to use right away, as you move through the different stages of your social media plan. Don't be surprised if the audios seem to go quickly as you're listening the first time... you can always go back and listen again later or review the transcripts, any time you like.
Finally, a special bonus!
By the time you've finished the last module in the Social Media Bootcamp, you'll have created a plan for yourself, or to share with your team. To make that part even easier, you'll get Amber's Social Media Cheat Sheet to put it all together and do it effectively. So you'll be ready to hit the ground running the next time you're online!
I guarantee Amber's cheerfully casual, high-energy approach will win you over... even as you're furiously scribbling notes to keep up with the massive amount of content she's built into this course for you.
The best place for you to be...
Now you know I want the best for you and your business. And you may be like me when I started to realize that the marketing game was changing with the spread of user feedback-oriented sites like Twitter, Tumblr, Facebook and more.
With so many gifted entrepreneurs just dipping their toe in the waters of social media, they're missing out on the massive potential for reach and influence that these fantastic new platforms hold. Or even worse, they're trying to use the same old "blast and broadcast" methods that may have seemed like the only choice just a few years ago... but it's a complete turn-off in the new media space.
The best part is having a trend-setter like Amber Mac as your guide, so you won't make those mistakes. And before you know it, you'll be popular with your growing online community as they look forward to connecting with you in online places where you both feel like part of their group.
So we're inviting you to experience this game-changing 4-part course for only $297!
But before you decide, you need to know...
With the fast-paced changes in the social media sphere, it's important to ride the wave when it's in front of you. More than any of your other online pursuits, you can't come back next year and expect to find the same environment (remember MySpace, anyone?)
Fortunately, social media is here to stay. Now that we've all had a taste of real-time, two-way online conversations that reach across borders and institutions, there's no going back! It just makes sense to know how to use our conversations for the good... business and non-profit orgs, health and family, or whatever cause you feel passionate about. So, here's an easy decision... are you ready to finally get a handle on Twitter, Facebook and more of the best new media options and strategies to magnetize new clients and customers to your business?
My Personal "Make-You-Happy" Guarantee!
My aim is for you to be 100% satisfied with "Social Media Bootcamp", and if for some reason you aren't completely satisfied with this product, I want to make sure you end up happy. If you let my team know within 30 days of your purchase about your situation, we'll give you an equivalent CREDIT to use on any product in my online Success Store.
Please note since "Social Media Bootcamp" is a completely digital product, no refunds can be granted. But again, we are happy to offer you a full credit toward any other product!
And that's my promise!
Just click on the secure order link below, and become your own "Social Media Maven!"
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Love and success,
Legal Disclaimer: Every effort has been made to accurately represent our program and its potential. Any claims made of actual earnings or examples of actual results can be verified upon request. The testimonials and examples used are exceptional results, don't apply to the average attendee/purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual's success depends on his or her background, dedication, desire, and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.